{"id":249189,"date":"2024-09-04T13:44:26","date_gmt":"2024-09-04T11:44:26","guid":{"rendered":"https:\/\/www.museodellecose.org\/?p=249189"},"modified":"2024-10-21T16:21:30","modified_gmt":"2024-10-21T14:21:30","slug":"intervista-al-professor-massimo-negri","status":"publish","type":"post","link":"https:\/\/www.museodellecose.org\/lavori-in-corso\/intervista-al-professor-massimo-negri\/","title":{"rendered":"Intervista al Professor Massimo Negri"},"content":{"rendered":"\n<p>We interviewed Professor Massimo Negri, who spoke to us about his latest book, <em>&#8220;Exhibiting, Interpreting, Communicating.<\/em><br><em>How to Create a Corporate Museum.&#8221;<\/em><br>&#8211; The need for a professional figure dedicated to interpretation.<br>&#8211; From the necessity of a museum brand to the brand as an object of the exhibition.<br>&#8211; The enterprise actively becomes part of the design team.<br>&#8211; The role and meaning of objects in the contemporary corporate museum.<br>EXHIBITING, INTERPRETING, COMMUNICATING. HOW TO CREATE A CORPORATE MUSEUM. A book by Massimo Negri.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Il Museo delle Cose intervista Massimo Negri sui temi del suo ultimo libro.<br>La necessit\u00e0 di una figura professionale, dedicata all\u2019interpretazione.<br>Dalla necessit\u00e0 di un brand museale, al brand come oggetto dell\u2019esposizione.<br>L&#8217;impresa entra attivamente a far parte del team di progettazione.<br>Il ruolo e il significato degli oggetti, nel Museo d&#8217;impresa contemporaneo.<br>ESPORRE INTERPRETARE COMUNICARE. COME REALIZZARE UN MUSEO D\u2019IMPRESA. Un libro di Massimo Negri.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.museodellecose.org\/wp-content\/uploads\/2024\/09\/Esporre-2.mp3\"><\/audio><\/figure>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>We interviewed Professor Massimo Negri, who spoke to us about his latest book, &#8220;Exhibiting, Interpreting, Communicating.How to Create a Corporate Museum.&#8221;&#8211; The need for a professional figure dedicated to interpretation.&#8211; From the necessity of a museum brand to the brand as an object of the exhibition.&#8211; The enterprise actively becomes part of the design team.&#8211; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":249194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[395],"tags":[],"class_list":["post-249189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parliamone"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intervista al Professor Massimo Negri &#183; 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